COMMUNITY ENGAGEMENT PLATFORM
We were humbled to be briefed to develop an international program that would promote harmony between cyclists and motorists, creating a safer environment for all road users. A truly integrated through-the-line program was created where cyclists are encouraged to lead by example, aptly named “iBikeRight.” A suite of functional collateral was developed including a system of individual ID kits and stickers for each Australian cyclists. This is housed online at an interactive website that also features a national bicycle registry to help find stolen bikes, and a member database that links injured riders to their medical and emergency contact information.
Will&Co Coffee are a rapidly expanding bespoke bean roaster with over 60 clients nationally. They are also creative folk with a keen eye for design. So when they approached us to build their website, we knew it would have to be look special. The result is a website that is visually rich, interactive and responsive, fitting with Will&Co’s high standards for both their coffee and brand presentation.
TAFE’s online training and education network (OTEN) had to directly acquire students when new regulations meant referrals from SEEK Learning were no longer legal. We developed a direct acquisition strategy, focusing on areas of education like Childcare. We then developed creative, designed and developed micro-sites and Google and Facebook search and display campaigns that cut-through to an audience interested in child care and building courses. The 6-week campaign achieved a return of 35 times on ad spend, more than 800 highly qualified sales leads and, over $240k revenue in enrolments.
BRANDING & MICROSITE
Sheridan approached us to create a brand video and microsite which effectively communicated its brand values and aesthetic. We brought the brand to life using moving image and motion graphics to create an immersive video and online experience of Sheridan, the brand and their story.
Thailand often competes with Bali to attract Australian tourists to its beautiful country populated by wonderful people.
The youth market, defined as 18 to 24 years old tasked with a long-term objective to help educate Australians about the known and mostly unknown Amazing parts of Thailand.
Our strategy is built on market segmentation and the first target market are 18 to 25 year olds who are not aware of the variety and affordability of activities available.
INTEGRATED / ATL / DIGITAL
In late 2011 we launched “Meet the Mavis”, an integrated ATL campaign which drove customers through an online experience aimed to let them discover the brand.
Four months after the launch, the campaign was taken globally and generated more than 600,000 impressions.
Mavi had achieved a premium brand position, gaining major retail distribution of the strength of its advertising, product and service. The challenge remained to keep it aspirational.
The Mavi campaign “Paint It Mavi” focused on the original Turkish concept behind Mavi, the colour blue, and built a market for the product as simultaneously accessible and sophisticated fashion. The concept originated from the playfulness of the brand, and stems from the idea of expressing fashion creativity and expressing personality through fashion. The campaign has had ongoing success in the global market, adding to the brands continued international growth.