THE ORGANIC TEA PROJECT

THE CHALLENGE
The tea marketplace is dominated by several titans, with histories and presence to match. Missing in this saturated field, was a brand that effectively captured those consumers who seek out not just organic tea, but organic tea with authentic, artisanal grade flavours. With an existing connection to India, this start-up needed a full-scale brand development and logistics strategy to go from a single thought through to a place on supermarket shelves.

THE OUTCOME
Drawing on every aspect of our design and entrepreneurial experience we’re proud of the many delighted and loyal customers the brand now enjoys. Direct to customers orders and Harris Farm supermarkets now sustain this growing and healthy business in a highly competitive market.

I BIKE RIGHT

PROJECT
COMMUNITY ENGAGEMENT PLATFORM
We were humbled to be briefed to develop an international program that would promote harmony between cyclists and motorists, creating a safer environment for all road users. A truly integrated through-the-line program was created where cyclists are encouraged to lead by example, aptly named “iBikeRight.” A suite of functional collateral was developed including a system of individual ID kits and stickers for each Australian cyclists. This is housed online at an interactive website that also features a national bicycle registry to help find stolen bikes, and a member database that links injured riders to their medical and emergency contact information.

WILL & CO

Will&Co Coffee is a rapidly expanding bespoke bean roaster with over 180 dedicated Australian clients. They are also creative folk with a keen eye for design.

We built their website to capture the a lifestyle mind and mood, back before Instagram was a thing. The visually rich, interactive and responsive website was ahead of its time, befitting of Will&Co’s high standards.

WORLDWIDE FUND FOR NATURE

ACTIVATION
Bondi Advertising partnered with the World Wildlife Fund (WWF) to create WILD ONESIE WEEK (WOW).

WOW was all about raising awareness and funds to help save endangered animals using a completely unpaid medium – passionate animal lovers within our community.

We designed bespoke, ethically sourced Onesies each representing an endangered animal.
By ”being” an animal for a day, or a week, this peer-to-peer fundraising campaign raised visibility for WWF.

Since its launch in 2014 WOW generated over 10 million impressions and a total of more than $ 250 000 dollars through online donations.

IMG ENGAGE

The international talent management group is the worlds largest and most respected talent agency, representing the biggest names in show business, sports and now, digital influence. IMG tasked us to create the Engage Platform. It is a new and streamlined way for influencers and brands to connect without

IMG tasked us to create the Engage Platform. We designed and built an automated way for brands to book influencer campaigns that required an engineering solution to integrate Facebook and Instagram account holders in a new way.