BRAND, PRODUCT AND LAUNCH
We love building brands from concept. When the opportunity arose to team up with a couple of talented people who are world class authorities in tea and organic farming we leapt at it. Developing this new high quality organic tea brand from strategy to concept, brand identity, all the packaging, a custom shopify website and then marketing has been enriching and exciting.
COMMUNITY ENGAGEMENT PLATFORM
We were humbled to be briefed to develop an international program that would promote harmony between cyclists and motorists, creating a safer environment for all road users. A truly integrated through-the-line program was created where cyclists are encouraged to lead by example, aptly named “iBikeRight.” A suite of functional collateral was developed including a system of individual ID kits and stickers for each Australian cyclists. This is housed online at an interactive website that also features a national bicycle registry to help find stolen bikes, and a member database that links injured riders to their medical and emergency contact information.
Bondi Advertising partnered with the World Wildlife Fund (WWF) to create WILD ONESIE WEEK (WOW).
WOW was all about raising awareness and funds to help save endangered animals using a completely unpaid medium – passionate animal lovers within our community.
We designed bespoke, ethically sourced Onesies each representing an endangered animal.
By ”being” an animal for a day, or a week, this peer-to-peer fundraising campaign raised visibility for WWF.
Since its launch in 2014 WOW generated over 10 million impressions and a total of more than $ 250 000 dollars through online donations.
Our immersive leasing campaign for Pacific Bondi Beach Retail included concept design and branding of presentation and promotional materials. We created 100 bespoke branded and targeted magazines, helmets and presentation boxes which were sent out exclusively to Australia’s most influential in fashion, food & beauty.
BRANDING & MICROSITE
Sheridan approached us to create a brand video and microsite which effectively communicated its brand values and aesthetic. We brought the brand to life using moving image and motion graphics to create an immersive video and online experience of Sheridan, the brand and their story.
One in three people will need blood in their lifetime.
Yet only one in thirty people donate blood.
Every year, we need more and more people to donate blood.
Australia needs new blood.
Every donation can help save three lives.
In 2009 we helped show Australia the importance of blood donation and how each blood type can help.
We helped make a difference by bringing awareness to your blood type.
THE YEAR OF THE BLOOD DONOR 2009