Tag: BRAND IDENTITY

Access

THE CLIENT

Access Corporate Group is an innovative, comprehensive brand management company, connecting tens of millions of consumers around the globe to a selection of premium beauty, wellness and lifestyle brands.

THE SOLUTION

We created a suite of brand collateral, as an evolution on the existing design elements. A secondary colour palette, form language and expanding on typography ensured the brand was able to meet their growing audience, maintaining brand integrity, and modernising the brand foundations.

Jaxsta

THE CLIENT

With great ideas come great responsibility. Jaxsta’s concept, born of a musician’s passion for the music industry, gives contributors to the music industry an accurate and extensive record of who contributed to every published song out there. A huge and compelling offering, but not a simple one to communicate in an emotive and relevant way.

THE OUTCOME

Finding insight into the experience of working in the music industry was the first step. Delivering an emotive and relevant communications strategy, including a brand mark and brand story, allowed for social media, a podcast, and related collateral to work synergistically to build the brand. Jaxsta’s new tagline, Every Note Counts, and the related A Credit To Your Profession, for its pro-level offering form the basis for strong brand growth for this now ASX-listed startup.

Blooms The Chemist


We evolved the Blooms The Chemist branding presentation to deliver visually consistent customer experiences that still have cut through. Branding work has been done across the Blooms The Chemist Masterbrand and Sub-brand and its application to many touchpoints. This includes the storefront, internal product categories and wayfinding, MyHealth Rewards, core Health Services and Health Checks, Promotions, Campaigns and eCommerce including Click & Collect.

THE ORGANIC TEA PROJECT

THE CHALLENGE
The tea marketplace is dominated by several titans, with histories and presence to match. Missing in this saturated field, was a brand that effectively captured those consumers who seek out not just organic tea, but organic tea with authentic, artisanal grade flavours. With an existing connection to India, this start-up needed a full-scale brand development and logistics strategy to go from a single thought through to a place on supermarket shelves.

THE OUTCOME
Drawing on every aspect of our design and entrepreneurial experience we’re proud of the many delighted and loyal customers the brand now enjoys. Direct to customers orders and Harris Farm supermarkets now sustain this growing and healthy business in a highly competitive market.