The Ian Potter Children’s WILD PLAY Garden officially at Sydney’s famous Centennial Park is designed to be an outdoor learning experience for children aged 2-12, of all abilities and backgrounds. It is made up of dry creek beds, an Artesian water play area, bamboo forest, tunnels, turtle mounds and the Park’s first treehouse.
After a public tender, Bondi Advertising was engaged to develop the brand visual identity, creative, signage and wayfinding befitting of a vision to provide a unique plays space in which children can develop an understanding of the natural environment.
Anthony Dunsford, Director of Visitor Experience at Botanic Gardens & Centennial Parklands shared “building The Ian Potter Children’s WILD PLAY Garden was the result of a large team of partners, donors and dedicated work from across our organisation. We value the creative vision of Bondi Advertising who designed an identity and communications for this new nature play space that we are all so proud of.”
Bombay Sapphire are positioned globally on a platform about Imagination. Bondi Advertising was exclusively commissioned to create a print campaign that would communicate the ‘Infused with Imagination’ idea. The campaign ran in sophisticated design magazines for two years.
INTEGRATED / ATL / DIGITAL
In late 2011 we launched “Meet the Mavis”, an integrated ATL campaign which drove customers through an online experience aimed to let them discover the brand.
Four months after the launch, the campaign was taken globally and generated more than 600,000 impressions.
Mavi had achieved a premium brand position, gaining major retail distribution of the strength of its advertising, product and service. The challenge remained to keep it aspirational.
The Mavi campaign “Paint It Mavi” focused on the original Turkish concept behind Mavi, the colour blue, and built a market for the product as simultaneously accessible and sophisticated fashion. The concept originated from the playfulness of the brand, and stems from the idea of expressing fashion creativity and expressing personality through fashion. The campaign has had ongoing success in the global market, adding to the brands continued international growth.