These are often the first words you’ll hear from us when we present solutions.
It might sound obvious, but the next time you are 10 pages into a bells and whistles presentation and you still haven’t got what you came for, you’ll notice the difference.
We’ve produced every kind of bell and all the whistles, so it’s not a lack of capacity which drives our answers first philosophy, it’s you.
Your time, your money and your instincts. We respect all three.
You should get in touch with us.
One in three people will need blood in their lifetime.
Yet only one in thirty people donate blood.
Every year, we need more and more people to donate blood.
Australia needs new blood.
Every donation can help save three lives.
In 2009 we helped show Australia the importance of blood donation and how each blood type can help.
We helped make a difference by bringing awareness to your blood type.
THE YEAR OF THE BLOOD DONOR 2009
LISTEN OUT
DIGITAL / PROMO
Listen Out, Fuzzy’s new boutique dance music event, was created as an alternative to large-scale music festivals. Our social media campaign aimed to exclusively reach out to true music lovers and influencers, while at the same time gaining the attention of the masses.
STATISTICS
The success of the campaign was instantaneously evident. With a total of 150,000 views between Facebook & YouTube, the event sold out in the first hour, successfully redefining how the youth respond to music events.
FOLLOW UP VIDEO
The second video for the Listen Out campaign, titled “Going Deeper,” was produced to re-ignite interest in the music festival through its creative use of imagery and follow up on previous hype.
INTEGRATED / ATL / DIGITAL
In late 2011 we launched “Meet the Mavis”, an integrated ATL campaign which drove customers through an online experience aimed to let them discover the brand.
Four months after the launch, the campaign was taken globally and generated more than 600,000 impressions.
BY 2013
Mavi had achieved a premium brand position, gaining major retail distribution of the strength of its advertising, product and service. The challenge remained to keep it aspirational.
2015
The Mavi campaign “Paint It Mavi” focused on the original Turkish concept behind Mavi, the colour blue, and built a market for the product as simultaneously accessible and sophisticated fashion. The concept originated from the playfulness of the brand, and stems from the idea of expressing fashion creativity and expressing personality through fashion. The campaign has had ongoing success in the global market, adding to the brands continued international growth.
PROPOSAL
#hugthehate
Westfield wanted to remind their customers that they had the best fashion in the country. Our campaign was a tv commercial with the Nina Simon sound track, it was turned into bus backs and store wide print campaign. The idea that fashion is a state of mind and when you are in your element everything lights up for you. This to date stands as the best campaign Westfield has ever done.
BONDI MERMAID
Until 1976, a pair of bronze mermaid sculptures sat atop Big Rock at the northern end of Bondi Beach. Bondi Advertising created an initiative, to revive these greatly revered seaside icons. ‘Message in a Bottle’ was a part-real, part-virtual installation featuring 3D digitally rendered mermaid sculptures.
Through Augmented Reality, the sculptures could be viewed in bronze, marble, wood and even red jelly via specifically created iTunes and Android Apps. Simply by aiming the smartphone or tablet at digital markers embedded in the bottle, the Bondi Mermaid would appear on screen and in situ. This image could then be captured and shared directly via social media.
WEBSITE
DESIGN, BUILD RUN AND MEASURE
CompareTV syndicated PayTV and streaming services to allow consumers to make informed subscription choices based on price, genre, director and other important groups.
33BONDI created a classification system, using the supplied IMDB api, to ensure structure information is consistent. This system was built on Google App Engine and Google Cloud SQL providing a scalable and cost effective architecture.
The main site is wordpress, residing on WP-Engine, offering CompareTV PaaS services (backups, support, easy deployment and upgrades) allowing CompareTV to concentrate on business differentiators, not technology.
Streamly.com.au, utilises the classification API to create a Netflix type experience, when searching for content across differenet providers and distribution models. Customers are then redirected to a PayTV or streaming subscription which aligns with their interests and technology requirements.
