TAFE OTEN – CREATIVE CAMPAIGN & DIGITAL ACQUISITION

TAFE’s online training and education network (OTEN) had to directly acquire students when new regulations meant referrals from SEEK Learning were no longer legal. We developed a direct acquisition strategy, focusing on areas of education like Childcare. We then developed creative, designed and developed micro-sites and Google and Facebook search and display campaigns that cut-through to an audience interested in child care and building courses. The 6-week campaign achieved a return of 35 times on ad spend, more than 800 highly qualified sales leads and, over $240k revenue in enrolments.

WORLDWIDE FUND FOR NATURE

ACTIVATION
Bondi Advertising partnered with the World Wildlife Fund (WWF) to create WILD ONESIE WEEK (WOW).

WOW was all about raising awareness and funds to help save endangered animals using a completely unpaid medium – passionate animal lovers within our community.

We designed bespoke, ethically sourced Onesies each representing an endangered animal.
By ”being” an animal for a day, or a week, this peer-to-peer fundraising campaign raised visibility for WWF.

Since its launch in 2014 WOW generated over 10 million impressions and a total of more than $ 250 000 dollars through online donations.

AMY’S KITCHEN

We aim to affect positive change through our work so we were humbled and excited when the pioneering Californian organic food company Amy’s Kitchen chose us as their Aussie eyes and ears.

We identified a long-term strategy around authenticity to build deep foundations that will build true brand supporters rather than flippant promotional relationships.

This translates into recruiting an authentic social media community for the brand with members that we believe in and who have the opportunity to genuinely know Amy’s Kitchen.

BINTANG BEER

SOCIAL INTEGRATED
Our Bintang branding campaign included point of sale design and creation of a social media campaign, to elevate the brand to premium beer territory.

By creating a nationally targeted campaign evoking the memories and vibes rooted in past Balinese holidays, we managed to generate over 10.000 interactions within the first month.
Numbers doubled during the second month, and are still growing!

THAILAND TOURISM AUSTRALIA

Thailand often competes with Bali to attract Australian tourists to its beautiful country populated by wonderful people.

The youth market, defined as 18 to 24 years old tasked with a long-term objective to help educate Australians about the known and mostly unknown Amazing parts of Thailand.

Our strategy is built on market segmentation and the first target market are 18 to 25 year olds who are not aware of the variety and affordability of activities available.

RED CROSS, Year of the blood donor

One in three people will need blood in their lifetime.
Yet only one in thirty people donate blood.
Every year, we need more and more people to donate blood.
Australia needs new blood.
Every donation can help save three lives.
In 2009 we helped show Australia the importance of blood donation and how each blood type can help.
We helped make a difference by bringing awareness to your blood type.

THE YEAR OF THE BLOOD DONOR 2009