Category: CAMPAIGN

Access

THE CLIENT

Access Corporate Group is an innovative, comprehensive brand management company, connecting tens of millions of consumers around the globe to a selection of premium beauty, wellness and lifestyle brands.

THE SOLUTION

We created a suite of brand collateral, as an evolution on the existing design elements. A secondary colour palette, form language and expanding on typography ensured the brand was able to meet their growing audience, maintaining brand integrity, and modernising the brand foundations.

TAFE OTEN – CREATIVE CAMPAIGN & DIGITAL ACQUISITION

TAFE’s online training and education network (OTEN) had to directly acquire students when new regulations meant referrals from SEEK Learning were no longer legal. We developed a direct acquisition strategy, focusing on areas of education like Childcare. We then developed creative, designed and developed micro-sites and Google and Facebook search and display campaigns that cut-through to an audience interested in child care and building courses. The 6-week campaign achieved a return of 35 times on ad spend, more than 800 highly qualified sales leads and, over $240k revenue in enrolments.

WORLDWIDE FUND FOR NATURE

ACTIVATION
Bondi Advertising partnered with the World Wildlife Fund (WWF) to create WILD ONESIE WEEK (WOW).

WOW was all about raising awareness and funds to help save endangered animals using a completely unpaid medium – passionate animal lovers within our community.

We designed bespoke, ethically sourced Onesies each representing an endangered animal.
By ”being” an animal for a day, or a week, this peer-to-peer fundraising campaign raised visibility for WWF.

Since its launch in 2014 WOW generated over 10 million impressions and a total of more than $ 250 000 dollars through online donations.

AMY’S KITCHEN

We aim to affect positive change through our work so we were humbled and excited when the pioneering Californian organic food company Amy’s Kitchen chose us as their Aussie eyes and ears.

We identified a long-term strategy around authenticity to build deep foundations that will build true brand supporters rather than flippant promotional relationships.

This translates into recruiting an authentic social media community for the brand with members that we believe in and who have the opportunity to genuinely know Amy’s Kitchen.

SHERIDAN

Sheridan required a single brand management platform to communicate with internal and external stakeholders while also presenting the brand values, imagery and tone of voice.

We created a custom CMS and website that included brand video, internal branding documentation, user admin levels and reporting to create an immersive video and online Sheridan befitting of their brand, products and story.

BINTANG BEER

Our Bintang branding campaign included point of sale design and creation of a social media campaign, to elevate the brand to premium beer territory.

By creating a nationally targeted campaign evoking the memories and vibes rooted in past Balinese holidays, we managed to generate over 10.000 interactions within the first month.
Numbers doubled during the second month, and are still growing!