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We evolved the Blooms The Chemist branding presentation to deliver visually consistent customer experiences that still have cut through. Branding work has been done across the Blooms The Chemist Masterbrand and Sub-brand and its application to many touchpoints. This includes the storefront, internal product categories and wayfinding, MyHealth Rewards, core Health Services and Health Checks, Promotions, Campaigns and eCommerce including Click & Collect.