WILD PLAY CHILDREN'S GARDEN, CENTENNIAL PARKLAND

BRAND IDENTITY

THE CHALLENGE
The eyes of any parent of young kids will light up if you describe to them a free nature playground with a cafe. For the kids, it’s an easier sell. The key then is to match the no-brainer concept with an equally spot-on, iconic design. Good design lasts and keeps great projects like this one, relevant, which means they will be around for as long as possible. Publicly funded projects are a responsibility to the entire community. 


THE SOLUTION
We won the project after a public tender with a brief to develop the brand’s visual identity, creative rollout, signage and wayfinding. The Ian Potter  Children’s WILD PLAY Garden at Sydney’s famous Centennial Park is now open and hosts 200K+ visitors every year.

  • DELIVERABLES

    BRAND ASSET LIBRARY, BRAND CREATIVE ASSETS, BRAND GUIDELINES, BRAND VISUAL IDENTITY, LOGO, PRODUCTION, SIGNAGE, WAYFINDING

1-IMG_7156-copy 1-IMG_7155 1-IMG_7138-copy 1-IMG_7141 1-IMG_7146 1-IMG_7148 1-IMG_7138-E 1-IMG_7150 1-kids 1-Free-Outdoor-Advertising-Bus-Stop-Mockup-PSD-1 1-kid2

We work to purpose and solve problems for positive change.

  • ALL
  • ADVERTISING
  • APP DESIGN
  • ART
  • AUGMENTED REALITY
  • BRAND ASSET LIBRARY
  • BRAND CREATIVE ASSETS
  • BRAND GUIDELINES
  • BRAND IDENTITY
  • BRAND VISUAL IDENTITY
  • BRANDING
  • CAMPAIGN
  • CREATIVE CAMPAIGN
  • DIGITAL ACQUISIITON
  • EVENTS
  • GOOGLE MARKETING
  • MARKETING
  • PACKAGING
  • PACKAGING DESIGN
  • PRODUCT DESIGN
  • PRODUCT DEVELOPMENT
  • PRODUCTION
  • PROGRAMMATIC MEDIA BUYING
  • SIGNAGE
  • WAYFINDING
  • WEB DESIGN
  • WEBSITE DESIGN
  • WEBSITE DEVELOPMENT