TAFE OTEN – CREATIVE CAMPAIGN & DIGITAL ACQUISITION

TAFE’s online training and education network (OTEN) had to directly acquire students when new regulations meant referrals from SEEK Learning were no longer legal. We developed a direct acquisition strategy, focusing on areas of education like Childcare. We then developed creative, designed and developed micro-sites and Google and Facebook search and display campaigns that cut-through to an audience interested in child care and building courses. The 6-week campaign achieved a return of 35 times on ad spend, more than 800 highly qualified sales leads and, over $240k revenue in enrolments.

THAILAND TOURISM AUSTRALIA

Thailand often competes with Bali to attract Australian tourists to its beautiful country populated by wonderful people.

The youth market, defined as 18 to 24 years old tasked with a long-term objective to help educate Australians about the known and mostly unknown Amazing parts of Thailand.

Our strategy is built on market segmentation and the first target market are 18 to 25 year olds who are not aware of the variety and affordability of activities available.

MAVI

INTEGRATED / ATL / DIGITAL

In late 2011 we launched “Meet the Mavis”, an integrated ATL campaign which drove customers through an online experience aimed to let them discover the brand.

Four months after the launch, the campaign was taken globally and generated more than 600,000 impressions.

BY 2013
Mavi had achieved a premium brand position, gaining major retail distribution of the strength of its advertising, product and service. The challenge remained to keep it aspirational.

2015
The Mavi campaign “Paint It Mavi” focused on the original Turkish concept behind Mavi, the colour blue, and built a market for the product as simultaneously accessible and sophisticated fashion. The concept originated from the playfulness of the brand, and stems from the idea of expressing fashion creativity and expressing personality through fashion. The campaign has had ongoing success in the global market, adding to the brands continued international growth.

COMPARE TV

DESIGN, BUILD RUN AND MEASURE

CompareTV syndicated PayTV and streaming services to allow consumers to make informed subscription choices based on price, genre, director and other important groups.

33BONDI created a classification system, using the supplied IMDB api, to ensure structure information is consistent. This system was built on Google App Engine and Google Cloud SQL providing a scalable and cost effective architecture.

The main site is wordpress, residing on WP-Engine, offering CompareTV PaaS services (backups, support, easy deployment and upgrades) allowing CompareTV to concentrate on business differentiators, not technology.

Streamly.com.au, utilises the classification API to create a Netflix type experience, when searching for content across differenet providers and distribution models. Customers are then redirected to a PayTV or streaming subscription which aligns with their interests and technology requirements.