THE ORGANIC TEA PROJECT

BRAND, PRODUCT AND LAUNCH
We love building brands from concept. When the opportunity arose to team up with a couple of talented people who are world class authorities in tea and organic farming we leapt at it. Developing this new high quality organic tea brand from strategy to concept, brand identity, all the packaging, a custom shopify website and then marketing has been enriching and exciting.

I BIKE RIGHT

PROJECT
COMMUNITY ENGAGEMENT PLATFORM
We were humbled to be briefed to develop an international program that would promote harmony between cyclists and motorists, creating a safer environment for all road users. A truly integrated through-the-line program was created where cyclists are encouraged to lead by example, aptly named “iBikeRight.” A suite of functional collateral was developed including a system of individual ID kits and stickers for each Australian cyclists. This is housed online at an interactive website that also features a national bicycle registry to help find stolen bikes, and a member database that links injured riders to their medical and emergency contact information.

WILL & CO

BRAND COMMUNICATION

Will&Co Coffee are a rapidly expanding bespoke bean roaster with over 60 clients nationally. They are also creative folk with a keen eye for design. So when they approached us to build their website, we knew it would have to be look special. The result is a website that is visually rich, interactive and responsive, fitting with Will&Co’s high standards for both their coffee and brand presentation.

WORLDWIDE FUND FOR NATURE

ACTIVATION
Bondi Advertising partnered with the World Wildlife Fund (WWF) to create WILD ONESIE WEEK (WOW).

WOW was all about raising awareness and funds to help save endangered animals using a completely unpaid medium – passionate animal lovers within our community.

We designed bespoke, ethically sourced Onesies each representing an endangered animal.
By ”being” an animal for a day, or a week, this peer-to-peer fundraising campaign raised visibility for WWF.

Since its launch in 2014 WOW generated over 10 million impressions and a total of more than $ 250 000 dollars through online donations.