TAFE OTEN - CREATIVE CAMPAIGN & DIGITAL ACQUISITION

Communication

TAFE’s online training and education network (OTEN) had to directly acquire students when new regulations meant referrals from SEEK Learning were no longer legal. We developed a direct acquisition strategy, focusing on areas of education like Childcare. We then developed creative, designed and developed micro-sites and Google and Facebook search and display campaigns that cut-through to an audience interested in child care and building courses. The 6-week campaign achieved a return of 35 times on ad spend, more than 800 highly qualified sales leads and, over $240k revenue in enrolments.

  • DELIVERABLES

    ADVERTISING, CREATIVE CAMPAIGN, DIGITAL ACQUISIITON, FACEBOOK MARKETING, GOOGLE MARKETING, PROGRAMMATIC MEDIA BUYING, SEARCH & DISPLAY CAMPAIGN, WEBSITE DESIGN, WEBSITE DEVELOPMENT

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Work

We work strategically with brands and businesses to develop creative marketing solutions, from naming, brand visual identity through to campaigns and digital customer acquisition.

  • ALL
  • ADVERTISING
  • ART
  • AUGMENTED REALITY
  • BRAND ASSET LIBRARY
  • BRAND CREATIVE ASSETS
  • BRAND GUIDELINES
  • BRAND VISUAL IDENTITY
  • CAMPAIGN
  • CREATIVE CAMPAIGN
  • DIGITAL ACQUISIITON
  • EVENTS
  • GOOGLE MARKETING
  • PACKAGING
  • PACKAGING DESIGN
  • PRODUCTION
  • PROGRAMMATIC MEDIA BUYING
  • SIGNAGE
  • WAYFINDING
  • WEB DESIGN
  • WEBSITE DESIGN
  • WEBSITE DEVELOPMENT