SCULPTURE BY THE SEA

Project

BONDI MERMAID

Until 1976, a pair of bronze mermaid sculptures sat atop Big Rock at the northern end of Bondi Beach. Bondi Advertising created an initiative, to revive these greatly revered seaside icons. ‘Message in a Bottle’ was a part-real, part-virtual installation featuring 3D digitally rendered mermaid sculptures.

Through Augmented Reality, the sculptures could be viewed in bronze, marble, wood and even red jelly via specifically created iTunes and Android Apps. Simply by aiming the smartphone or tablet at digital markers embedded in the bottle, the Bondi Mermaid would appear on screen and in situ. This image could then be captured and shared directly via social media.

  • DELIVERABLES

    ART, AUGMENTED REALITY

1-6-square-horizontal-1 1-sculpturesbottle1-copy

Work

We work strategically with brands and businesses to develop creative marketing solutions, from naming, brand visual identity through to campaigns and digital customer acquisition.

  • ALL
  • ADVERTISING
  • APP DESIGN
  • ART
  • AUGMENTED REALITY
  • BRAND ASSET LIBRARY
  • BRAND CREATIVE ASSETS
  • BRAND GUIDELINES
  • BRAND VISUAL IDENTITY
  • BRANDING
  • CAMPAIGN
  • CREATIVE CAMPAIGN
  • DIGITAL ACQUISIITON
  • EVENTS
  • GOOGLE MARKETING
  • PACKAGING
  • PACKAGING DESIGN
  • PRODUCTION
  • PROGRAMMATIC MEDIA BUYING
  • SIGNAGE
  • WAYFINDING
  • WEB DESIGN
  • WEBSITE DESIGN
  • WEBSITE DEVELOPMENT