• UNCOVER YOU

    INTEGRATED / DIGITAL / PROMO

    "Uncover You" was an integrated campaign which focused on uncovering individual fashion identities and creativity, setting Glue Store apart as a fashion authority for the youth demographic. Our campaign represented a shift for the brand, differentiating it as a fashion personality, not just a fashion destination.

  • Catalogue

    The concept behind the creation of the winter catalogue was a strong focus on the fashion identities individuals create via Glue Store, and the uncovering of personal style, through the use of simple woodblock style printing, clean lookbook images and a mixture of trend groupings and style tips.

  • STATISTICS

    Within three weeks of its launch, the "Uncover You" campaign produced over 350 000 activities on Instagram, 230 000 shares on Facebook and increased Glue Store's e-commerce traffic by 23%.