• ONE PERCENT GLUE DESIGN AWARDS

    ACTIVATION

    The 1% Glue Fashion Awards created a new and substantial fashion atmosphere reflecting the needs and ideas of the youth demographic in a largely uninspired retail environment.

    The creation of the campaign inspired by Glue's "Super Glue" Store, successfully launched a new fashion concept driven by young designers in a social media world.

  • SOCIAL MEDIA CONTENT

    The launch film for the One Percent Glue Fashion Awards encapsulated the entire campaign message, of incorporating young designers into the reality of the fashion world, thereby giving them a chance to actively contribute to the fashion world which they sustain. A goal of the campaign was to create engaging creative content, and the launch successfully created hype and interest in the campaign, whilst communicating its main message: the difference between talent and success, is often one percent luck.