MAVI

Communication

INTEGRATED / ATL / DIGITAL

In late 2011 we launched “Meet the Mavis”, an integrated ATL campaign which drove customers through an online experience aimed to let them discover the brand.

Four months after the launch, the campaign was taken globally and generated more than 600,000 impressions.

BY 2013
Mavi had achieved a premium brand position, gaining major retail distribution of the strength of its advertising, product and service. The challenge remained to keep it aspirational.

2015
The Mavi campaign “Paint It Mavi” focused on the original Turkish concept behind Mavi, the colour blue, and built a market for the product as simultaneously accessible and sophisticated fashion. The concept originated from the playfulness of the brand, and stems from the idea of expressing fashion creativity and expressing personality through fashion. The campaign has had ongoing success in the global market, adding to the brands continued international growth.

1-MAVI_10-copy-1 1-CUBES_WHITE-copy 1-VIDEOSLIDE 1-MAVI_11-2
mac

Work

We work strategically with brands and businesses to develop creative marketing solutions, from naming, brand visual identity through to campaigns and digital customer acquisition.

  • ALL
  • ADVERTISING
  • ART
  • AUGMENTED REALITY
  • BRAND ASSET LIBRARY
  • BRAND CREATIVE ASSETS
  • BRAND GUIDELINES
  • BRAND VISUAL IDENTITY
  • CAMPAIGN
  • CREATIVE CAMPAIGN
  • DIGITAL ACQUISIITON
  • EVENTS
  • GOOGLE MARKETING
  • PACKAGING
  • PACKAGING DESIGN
  • PRODUCTION
  • PROGRAMMATIC MEDIA BUYING
  • SIGNAGE
  • WAYFINDING
  • WEB DESIGN
  • WEBSITE DESIGN
  • WEBSITE DEVELOPMENT