THE ORGANIC TEA PROJECT

THE CHALLENGE
The tea marketplace is dominated by several titans, with histories and presence to match. Missing in this saturated field, was a brand that effectively captured those consumers who seek out not just organic tea, but organic tea with authentic, artisanal grade flavours. With an existing connection to India, this start-up needed a full-scale brand development and logistics strategy to go from a single thought through to a place on supermarket shelves.

THE OUTCOME
Drawing on every aspect of our design and entrepreneurial experience we’re proud of the many delighted and loyal customers the brand now enjoys. Direct to customers orders and Harris Farm supermarkets now sustain this growing and healthy business in a highly competitive market.

PRIVATE LABEL WINE

We have been fortunate enough to flex our design muscles with a series of fantastic private label wines. The briefs vary but are mainly designed to help the less experienced wine drinker feel that brand is accessible and approachable.

The appeal of the design determines whether some of Australia’s largest online and offline liquor retailers will choose to list the brand, and we have seen three of our design go national and one international.