The Ian Potter Children’s WILD PLAY Garden officially at Sydney’s famous Centennial Park is designed to be an outdoor learning experience for children aged 2-12, of all abilities and backgrounds. It is made up of dry creek beds, an Artesian water play area, bamboo forest, tunnels, turtle mounds and the Park’s first treehouse.
After a public tender, Bondi Advertising was engaged to develop the brand visual identity, creative, signage and wayfinding befitting of a vision to provide a unique plays space in which children can develop an understanding of the natural environment.
Anthony Dunsford, Director of Visitor Experience at Botanic Gardens & Centennial Parklands shared “building The Ian Potter Children’s WILD PLAY Garden was the result of a large team of partners, donors and dedicated work from across our organisation. We value the creative vision of Bondi Advertising who designed an identity and communications for this new nature play space that we are all so proud of.”
BRAND, PRODUCT AND LAUNCH
We love building brands from concept. When the opportunity arose to team up with a couple of talented people who are world class authorities in tea and organic farming we leapt at it. Developing this new high quality organic tea brand from strategy to concept, brand identity, all the packaging, a custom shopify website and then marketing has been enriching and exciting.
We have been fortunate enough to flex our design muscles with a series of fantastic private label wines. The briefs vary but are mainly designed to help the less experienced wine drinker feel that brand is accessible and approachable.
The appeal of the design determines whether some of Australia’s largest online and offline liquor retailers will choose to list the brand, and we have seen three of our design go national and one international.
COMMUNITY ENGAGEMENT PLATFORM
We were humbled to be briefed to develop an international program that would promote harmony between cyclists and motorists, creating a safer environment for all road users. A truly integrated through-the-line program was created where cyclists are encouraged to lead by example, aptly named “iBikeRight.” A suite of functional collateral was developed including a system of individual ID kits and stickers for each Australian cyclists. This is housed online at an interactive website that also features a national bicycle registry to help find stolen bikes, and a member database that links injured riders to their medical and emergency contact information.
Will&Co Coffee are a rapidly expanding bespoke bean roaster with over 60 clients nationally. They are also creative folk with a keen eye for design. So when they approached us to build their website, we knew it would have to be look special. The result is a website that is visually rich, interactive and responsive, fitting with Will&Co’s high standards for both their coffee and brand presentation.
TAFE’s online training and education network (OTEN) had to directly acquire students when new regulations meant referrals from SEEK Learning were no longer legal. We developed a direct acquisition strategy, focusing on areas of education like Childcare. We then developed creative, designed and developed micro-sites and Google and Facebook search and display campaigns that cut-through to an audience interested in child care and building courses. The 6-week campaign achieved a return of 35 times on ad spend, more than 800 highly qualified sales leads and, over $240k revenue in enrolments.
Bondi Advertising partnered with the World Wildlife Fund (WWF) to create WILD ONESIE WEEK (WOW).
WOW was all about raising awareness and funds to help save endangered animals using a completely unpaid medium – passionate animal lovers within our community.
We designed bespoke, ethically sourced Onesies each representing an endangered animal.
By ”being” an animal for a day, or a week, this peer-to-peer fundraising campaign raised visibility for WWF.
Since its launch in 2014 WOW generated over 10 million impressions and a total of more than $ 250 000 dollars through online donations.