About Us
Bondi Advertising is a digitally driven, ideas-based collective located in the heart of Australia's most creative community. It's our belief that in today's marketplace, it's creative thinking that defines a brand and this is often their true point-of-difference. We enable our clients to express their creativity via strategic, engaging, 360 degree marketing campaigns with innovative business solutions.
CREATIVE DIRECTOR
Mambo founding Creative Director Jonas Allen has been involved in creative industries for 20 years. Following a decade-long tenure at one of Australia's most iconic brands, Jonas went on to be Creative Director at Moon Communications. There he led accounts including Westfield, Red Cross, Darryl Lea and 3 Mobile before founding Bondi Advertising.
PLANNING DIRECTOR
Steve is a classically trained and practised marketer (B.Bus). He started building brands at Unilever. He spent 10 years at Heineken International, launching the brand in Australia as National Marketing and later worked out of Amsterdam as Global Channel Manager. Steves passion for creative challenges led him to develop thecoolhunter.com, The Hands That Shape Humanity and, in 2009, he went 'agency-side' at a yet-to-launch Droga5 to win and lead their foundation client, VB. Steven has commercial insight, a strategic perspective and a passion for 'effective creative'.
Mantra
Think Outside The Flags
While visiting a beach, between the two flags may indeed be the safest place to swim. When it comes to creative thinking however, Bondi Advertising believes we should all be a lot more daring. This has been our agency's philosophy from day one. Challenging both clients and ourselves to think differently across every aspect of business.
Strategy &
Planning
We realise the best ideas and results stem from a combination of unique brand, category and consumer insights. Once revealed these insights form the basis of solid strategic platforms, opening the door to groundbreaking ideas to produce original creative work.
These insights are achieved via detailed analytical research, intensive brand immersion and overall category experience. All of which we here at Bondi Advertising happen to take rather seriously.
Brand Campaigns
While Bondi Advertising often help brands create individual marketing assets, our real strength lies in the ability to develop fully integrated brand campaigns that live across multiple channels. Whether these campaigns are traditionally or non-traditionally led, these all aim to develop ongoing relationships with consumers across engaging platforms. We're about selling experiences and not just products.
Social Media with Social Skills
Even now brands don't always give their Social Media management the attention it deserves, handing the task to anyone from the office IT person to the Facebook-savvy intern. The Social landscape however is a complicated moveable feast with constantly emerging platforms along with new and better ways to interact with them. Bondi Advertising enables brands to stay on top of this evolving medium by constantly exploring new ways to engage consumers with brands and one another.
E-Commerce
Part of what we offer when developing a brand's overall presence is strategically based customized E-Commerce platforms integrating with retail locations, websites, plus social and mobile media.
Branding &
Design
Bondi Advertising's distinguished design and branding pedigree permits our visual department to work alongside strategic and conceptual input, to offer logo, graphic and digital design solutions across all categories and platforms.
Brands
While our founding client base indicates a strong fashion - based DNA, our collective experience across the Bondi Advertising team allowed expansion into a vast range of categories and accounts. So while we won't necessarily be pitching on a superannuation fund's direct marketing business anytime soon, there's not much we don't feel comfortable taking on particularly across the youth, lifestyle and alcohol categories.
HOUSE OF HENLEYS
Our mission was to evolve the Henleys brand into a premium and aspirational space while still appealing to their current consumer.
The 'House of Henleys' campaign, acknowledges Henleys regal imagery and creates the illusion of a fashion heritage.
This campaign launched a significant shift in direction for the entire brand and is reflected across everything right up to visual merchandising.
Campaign
Web
Behind the scenes video
Henleywood competition
Images from the Henlywood social media competition, where four lucky Henley's customers won a trip of a lifetime to LA.
BOHEMIAN DESIRABLES
Tree of Life came to us a great business striving to become a great brand.
Our proposition 'Bohemian Desirables' reflects both the eclectic product range and the earthy energy of the company itself.
This positioning is applied across all channels from website to social media, print campaigns and visual merchandising.
Campaign
Web and facebook lookbooks
Facebook (Posts, Sign-up and Apps)
Monthly edm
MEET THE MAVIS
Imagine if your jeans could talk? They'd probably have more dirt on you than you could ever get on them. Well look out because now they can
Mavi having already established their denim range using peoples names, took things further and personified several of their most popular styles through an integrated global campaign, Meet the Mavis.
This celebration of social networking introduced Daniel, Serena, Marcus and Anna Mavi via an extensive outdoor and transit campaign driving to meetthemavis.com. This site showcased the entire product range via these characters, before linking consumers to their individual social network pages.
Extensions of this campaign into the European market include the 'Mavi People' competition where consumers got chance to become the next 'Meet the Mavi's' character. Attracting several thousand entries, the winners became national brand ambassadors making appearances at stores, events and even MTV Europe.
Campaign
Web
Individual characters pages
Instore advertising
Outdoor advertising
German MTV competition
Bondi Advertising are currently working across a range of Bacardi Lion brands including Bombay Sapphire, Eristoff vodka, 42 Below and Grey Goose.
Australian
Surfers Sunblock
A fresh insight into the young surfing mindset, aimed at increasing awareness of dangerous sun exposure to a typically indifferent demographic.
TVC
Lucky's 'Enlightened Brew' positioning reflects both its unique jade Buddha packaging and the all-natural goodness of this premium Asian lager.
The fully integrated campaign includes website, Apps, banner ads, print and POS, location specific outdoor, 30sec TVC and packaging.
30 SEC TVC
Web
Packing
Point of sale poster
Digital
Advertising
In such a congested landscape it's vital that digital advertising is both interactive and engaging. Bondi Advertising goes a long way to achieve this by combining hard data such as, analytics and optimisation with impactful creative executions.
Sculpture
by the sea
MESSAGE IN A BOTTLE
In 1960 renegade artist Lyall Randolph without permission, placed a pair of glistening bronze mermaid sculptures atop Big Rock at the northern end of Bondi Beach. Although damaged and almost destroyed by the elements over time, these 'Bondi Mermaids' remained until 1976.
Local agency Bondi Advertising created an initiative to revive these greatly revered seaside icons, only in a way they'd never been seen before virtually.
'Message in a Bottle' was a part-real, part-virtual installation featuring 3D digitally rendered mermaid sculptures. Through Augmented Reality, this meeting of tradition and technology could be viewed in bronze, marble, wood and even red jelly via specifically created iTunes and Android Apps.
Activated simply by aiming the smartphone or tablet at digital markers embedded in a large vintage-looking fiberglass bottle, the Bondi Mermaid would then appear on screen and in situ. This image could then be captured and shared directly on viewer's individual Facebook profiles.
Sculpture By the Sea, the world's largest outdoor exhibition attracting over half a million visitors each year, seemed like the perfect platform to showcase 'Message in a Bottle'. This the exhibition's fist ever part-virtual installation, was well received generating both a great deal of publicity and over 5000 App downloads during the 2 weeks of the show.
An extension of the 'Message In a Bottle' initiative is an ongoing online and social media public petition to revive those pieces in all their original glory, at the very same place they once proudly sat.
Message in a Bottle
Sculpture
Augmented Reality Application
User Submitted Pictures
Fox Sports Digital division approached us for our unique knowledge of the category and our ability to bring to life our vision within a very limited budget and timeline.
Robbie Slater TVC
Mark Bosnich TVC
Lovable
We created a credible and relevant "World of Lovable" where active and interested members socialised and shared common interests, 'Likes' and experiences.
We engaged and inspired audiences to subscribe, purchase and participate in the brand.
Facebook
Stunt
PIE FACE
The Pie Face story began in Bondi so it is hardly surprising that this rapidly expanding quick-service Aussie franchise turned to BA to take the brand to the next level. Bondi Advertising is central to creating all facets of Pie Faces message and image, from developing the communications strategy and brand identity, creating above and below-the-line communications and managing the brands social media community relationships and messages.
In August we launched a new look and feel for the flagship Pie Face USA store in Manhattan. We are very excited to be a part of the Pie Face team as they roll out across the USA and other international markets.
SKIPPING GIRL
Seen on the likes of Madonna, Gwen Stefani, Claire Danes and Nicole Kidman, Skipping Girl is a bag label synonymous with fun, useful and cool. Bondi Advertising has been creatively involved since the labels inception. We create the seasonal product designs, all packaging elements, communications and manage the brands website and social community.
BEN SHERMAN
We are not sure if th Australian fashion distributor powerhouse True Allaince had heard about the Bondi Hipsters but they came to us when it was time to refresh the website for one of their key brands, Ben Sherman. We performed a relatively straight-forward creative and digital refresh of the UK site and then sprinkled a little fairy-dust to ensure Search and SEO functionality worked a treat.
TETRA
While "Australian Manufacturing" continues to be decimated by international competition, Bondi Advertising has been credited by Tetra for steering the brand from the brink to prosperity. Tetra, established 1949, tasked us to re-launch Australia's most established sustainable bedding range. A complete brand overhaul was completed including logo re-design, new packaging and a new website. We continue to manage all of Tetra's on-going social media and marketing/advertising needs. Our work is credited by Tetra as responsible for the brands current successful growth in international markets on its journey to be a leading "Australian Made" export brand in its segment.
Fox Sports Digital division approached us for our unique knowledge of the category and our ability to bring to life our vision within a very limited budget and timeline.
Robbie Slater TVC
Mark Bosnich TVC
